Thank you for visiting, a James Leonard Opticians venture (the "Website"). is owned and operated by James Leonard Opticians. Our commitment to you as our valued customer is to provide an exciting and safe online shopping experience, while protecting and respecting your privacy. This policy (the "Privacy Policy") sets out our privacy practices and how we collect, use and share your personal information.

We are always ready to address your questions and concerns regarding this Privacy Policy and our privacy practices. If you would like to speak to a Customer Service representative, please contact us through one of the following methods:

By E-mail: or for general inquiries, use our contact us page.
By Mail:
℅ James Leonard Opticians
309 Smith Street
Brooklyn, NY 11231
Attention: Privacy Officer

Periodically we may modify this Privacy Policy to reflect changes in our privacy practices and you are encouraged to review this page from time to time.

Collection of Information
When you make a purchase at our Website, we collect your full name, billing address, shipping address, telephone number, e-mail address and payment information (including credit card number or gift card number).
When you create an account at our Website, we collect your full name, e-mail address and password.
When you choose to participate in sweepstakes, contests or other promotions, we collect your full name, e-mail address, zip code and gender. We may also collect your birthday (month/day).
From your transactions and other interactions with us, we collect information concerning the specific products or services you purchase or use.
When you ask us a question, we collect your name, e-mail address or other contact information.
When you send a gift to another person we collect that person's full name and shipping address.
We may collect certain demographic information (such as gender or age) and information about your interests and preferences if you provide them to us.
When you subscribe for e-mail updates or offers, we collect your e-mail address.
We collect information you voluntarily submit when participating in one of our various services, programs or surveys.
We may also receive information about you from other companies which help us to customize our services.
Use of Information
We use this information to provide you with a better service and, in particular, for the following reasons:
· internal record keeping;
· to complete your purchase transactions;
· to send you catalogs and other offerings through the e-mail and direct mail;
· to contact you about the status of your orders;
· to identify your product and service preferences, so that you can be informed of new or additional products, services, and promotions offered by James Leonard; and
· to improve our Website, merchandise selection, customer service, and overall customer shopping experience.
Distribution of Information
We will not transfer or disclose your personal information to third parties other than to:
· the third party suppliers and vendors we engage to help us run our business;
· a purchaser or potential purchaser of our business,
unless we have your permission or are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply other agreements; or to protect the rights, property or safety of James Leonard, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction within the framework of the relevant data protection law.
Review, Update or Removal of Information
If you made a purchase or have registered for an account, you may review, update or remove your account information by logging into your account. You can also access or update your information by calling, writing or e-mailing one of our Customer Service representatives.
From time to time, we would like to provide you with information about our new products, promotions, special offers and other information, which we think you may find interesting. With your consent, we may send you such information by email. If you purchase a product from us we may retain your address for future mailings. If you decide at any time that you no longer wish to receive marketing emails from us, please click on the unsubscribe link in the email. Alternatively, you may contact one of our Customer Services representatives.
Protecting the security of your information is very important to us. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

All information provided through our Website is stored on servers located in the USA. Such information will be processed by staff operating in the USA. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal information, you agree to this transfer, storing or processing. James Leonard will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
Use of Cookies, Web Beacons and Other Tracking Technologies
James Leonard uses cookies (both session and persistent) and web beacons to enhance your browsing and shopping experience on the Website. Cookies are small files or records that we place on your computer's hard drive to collect information about your activities on the website. Web beacons (also called "pixel tags") are small strings of code placed on a web page or within an e-mail for the purpose of transferring information. We and the web analytics provider that we use to help manage our Internet business and communications employ cookies and web beacons placed on pages of our website and in e-mail to deliver our ads, to measure the effectiveness of our advertising, and to learn how customers use our Website. The type of information that we collect through this technology includes the price, quantity and product id of the products viewed by the customer, the unique user id, the areas of the Website viewed by the customer and certain personally identifiable information relating to the customer. By supplementing our records, this information helps us learn things such as what kinds of customers our Website attract, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our Web analytics provider logs the information coming from our Website on our behalf, we control how that data is in fact used.

Session cookies exist only for as long as your browser remains open and are deleted once your browser session ends. We use session cookies to complete your purchase transaction. On the other hand, persistent cookies remain on your hard drive after your browser session ends. We use persistent cookies to improve your overall website experience.

The cookies set by BJ transmit information back to our computers and are the only computers which are authorized to read such information. The information captured makes it possible for us: (i) to speed navigation, keep track of items in your shopping cart, and provide you with custom tailored content; (ii) to remember information you gave to us so you don't have to re-enter it each time you visit the website; (iii) to monitor the effectiveness of some of our marketing e-mail campaigns and advertising; and (iv) to monitor total number of visitors, pages viewed, and the total number of visitors served.

Most people do not even know that cookies are being placed on their computers when they visit our website or most other websites because web browsers are typically set to automatically accept cookies. You can choose to have your browser warn you every time a cookie is being sent to you or you can turn off cookie acceptance altogether. You will still be able to browse our website and make purchases, but you will not be able to retrieve your saved account information without cookies. Moreover, by not allowing cookies, your overall Internet browsing experience could be adversely affected.

In addition to web beacons and cookies discussed above, we may utilize 3rd party tracking pixels and cookies to help manage online advertising. These pixels are provided by our advertising delivery partners. These pixels enable our partners to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our website as well as provide you with targeted advertisements. In addition, our advertising delivery partners may place a 3rd party cookie on your computer as you browse the Website. The information we collect and share in connection with these 3rd party tracking pixels and cookies is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.

We also use technology to capture each online transaction in a file, which we mainly use for customer service purposes. These files are deleted from our servers on a regular basis.

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.
Third-party Websites
Please be aware that when you are on our Website, you could be directed via links to other third-party websites that are not affiliated with James Leonard. These websites may send their own cookies to visitors, collect data or solicit your information. The privacy policies of these other websites may be very different from our Privacy Policy. We are not responsible for the privacy practices of these other websites and cannot guarantee the security of any of your personal information collected there.
Contact Information
If you have any questions or concerns about this Privacy Policy or our privacy practices, please click here for contact information to reach a Customer Service representative by e-mail or mail.